Merchants Upset Over High Credit Card Fees
Vermont merchants are pushing for legislation to plug what they see as a virtually endless flood of cash going to major credit card companies to pay transaction fees. And they are not alone. Merchants across America agree that credit card fee increases, coupled with the simultaneous rise in popularity of credit cards, has simply become too much to handle.
The problem is especially notable for convenience stores selling gasoline, because credit cards have become the payment method d’jour for about 80% of the population, particularly as gas prices skyrocket. The popular notion of paying for gas using a rewards card hurts even more because this type of card charges the highest merchant fees, according to the Burlington Free Press.
All the Vermont state legislation would do is increase awareness among merchants of the different fees they might face so they might be better prepared. The Free Press reports that Chris D’Elia, president of Vermont Bankers Association, “said he understands merchants are frustrated, but the state legislation is ‘a bad bill because it’s not going to accomplish anything.’ The printed rules for some credit cards are easily more than 1,000 pages, he said, and available online.”
Some merchants would like to see federal regulation of the fees they can be charged by credit card companies. However, the majority of merchants do not favor regulation, but simply want to create a free market approach to setting the fees, which are currently determined primarily by Visa and MasterCard.
Seeing as how gross profit margins have dropped by more than half, they may have a point. However, many merchants are combating the problem by either advertising a discount for customers who pay in cash (difficult to do with gas purchases) or by increasing prices on their goods and services.



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