Celebrity Credit Card Co-Branding Not Too Popular
You may adore Hillary Duff’s fashion sense and look forward to seeing her upcoming movie, but would you (openly) carry her picture around in your wallet? If you’re like most American consumers, the answer is, ‘Probably not.’ CreditCards.com has an interesting article on the phenom that is celebrity co-branded credit cards. Believe it or not, with all of our societal obsession with the rich and famous, these cards are not that hot.
Aside from Duff, stars who have ventured into this marketing territory include: Carmen Electra; Usher; Donald Trump; Alan Jackson; Reba McEntire; Hulk Hogan and Russell Simmons. There are cards posthumously honoring Johnny Cash and Elvis, and then there’s the KISS credit card, which has actually enjoyed surprisingly long-term success.
Some guess that the tepid reception of these celebrity co-branded credit cards is due to the celebrity’s image in the public eye taking a beating, potentially being labeled as a “sell-out” for putting their face on plastic. It could also be due to cardholder embarassment and lack of prestige. In my opinion, it seems like my credit card will last much longer than the latest pop act or Hollywood sensation, so I’m not going to become affiliated with such a fickle scene. What do you think?
May 22nd, 2008 at 7:36 am
[…] Self Help Credit Repair wrote an interesting post today onHere’s a quick excerptCelebrity Credit Card Co-Branding Not Too Popular By Hayli Morrison May 22nd, 2008 Posted in credit industry, Credit Card Offers You may adore Hillary Duff’s fashion sense and look forward to seeing her upcoming movie, but would you (openly) carry her picture around in your wallet? If you’re like most American consumers, the answer is, ‘Probably not.’ CreditCards.com has an interesting article on the phenom that is celebrity co-branded credit cards. Believe it or not, with all of our societa […]
May 25th, 2008 at 9:36 am
[…] Celebrity Credit Card Co-Branding Not Too Popular By Hayli Morrison May 22nd, 2008 Posted in credit industry, Credit Card Offers You may adore Hillary Duff’s fashion sense and look forward to seeing her upcoming movie, but would you (openly) carry her picture around in your wallet? If you’re like most American consumers, the answer is, ‘Probably not.’ CreditCards.com has an interesting article on the phenom that is celebrity co-branded credit cards. Believe it or not, with all of our societa Source: Celebrity Credit Card Co-Branding Not Too Popular […]